Learning about blogs

I’m checking out all kinds of blogs. I really was surprised to find a NY Times blog, and Washington Post blog, tv news blogs, etc. It seems that blogs have totally penetrated the main-stream, along with the computer geeks. When did all of this start? Who developed the first blog? Where was I?
The bigger question is why is this medium so popular? What appeals to bloggers to blog and to those who read and comment to blogs? I will keep an opened mind to this as I search more on-line, reading more blogs, and listening to those who participate on a daily basis.

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